Great content is essential for the success of any website, and Google considers content as one of its most important ranking factors. So, to create amazing content, you have to go for search engine optimization.
Search engine optimization (SEO) is a method used to increase the visibility of a website or web page on search engine result pages, thus increasing the amount of organic traffic a website receives.
It is achieved by optimizing your content for keywords and phrases to make it more relevant to search engine algorithms.
Writing high-quality, SEO-optimized content is a great way to improve your search engine rankings.
By developing an SEO strategy for writing content, you can effectively create content that would help you rank higher in Google’s SERPs.
So let’s get started:
What Are SEO Content Strategies?
Every business wants to get high traffic on their websites. So, to fully achieve this, many businesses have started using different SEO strategies.
And one of the most common search engine optimization strategies is enhancing the quality of your website’s content.
Plus, in a market full of competition, a content SEO strategy is the surest way to separate your website from the pack and gain your customers’ attention.
For any website…
It is obvious that it should have a well-structured design, smooth functioning, and a great user experience… but without quality content, there’s no chance for your website to beat your competition in the SERPs.
So, the content SEO strategy is the process of organizing the content of a website in order to increase the possibility that it may show up in search results. Moreover, it’s the procedure you adhere to in order to optimize your chances of receiving organic traffic from search engines.
In fact, it is found that websites that upload regular content get a wide range of incoming traffic…
By this, you might get to know how important it is to post regularly. Not just posting but firstly crafting SEO-optimized content.
And this is why Google considers CONTENT as one of the most crucial ranking factors. In fact, I, myself publish content on my website regularly to enhance my rankings and drive more traffic.
And after implementing this content SEO strategy, my website got around 1,04,000 unique visitors every month.
With this, it takes us to a question, why is it important to create optimized content?
Why There’s A Need To Have SEO Content?
The reasons are quite clear…Google, which is the king of all search engines, gets around 8.5 billion searches per day. That is a massive amount!
With queries, come the search results. So, Google comes up with some of the best, most useful, and relevant results to those queries, and these useful and relevant search results contain the content and information answering those queries.
If Google ranks a website up in the search results, then obviously that particular website’s content or information would be best suited to the query entered in the search box by the users.
And this is why having a content that is SEO optmized is so important.
But here you must ask, how can Google know that particular content is SEO optimized and should be ranked for any keyword? For this, refer to the image below…
See, when the above-listed elements are present in your content, then the value of your content automatically rises.
Plus, another reason to implement a content SEO strategy is to improve your website’s RANKINGS.
High-quality and SEO-optimized content would enable Google to mark your website as trustworthy and credible, as Google might find your information correct and relevant to the search query and may ultimately make your website rank higher.
Some other reasons to build an SEO strategy to make content optimization an important part of SEO are:
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Increased Click Through Rates:
One of the crucial factors in Google’s rankings is the CTR, the more users click on your website, more be the chances of your website ranking higher.
Generates High-Quality Backlinks:
Obtaining high-quality backlinks from authoritative websites is one of the finest SEO strategies. Google considers high-quality backlinks as a sign of trust. This means that the more high-quality backlinks your website has, the more likely it is to rank higher on Google.
Enhances User Experience:
The fact is that the user experience of any website is driven by its content. You can adequately enhance the user experience with your website design or graphics, but the core depends on the quality of your content.
Referring to this, they say, “First impression is the last impression”, So, it all depends upon how well your content appears in front of the users to enhance their experience.
Read More: How Does User Experience Affect SEO?
Types Of Content You Can Go For In Content SEO Strategy
Content can be in any form, blog posts, landing pages, infographics, etc.
It’s your wish as to what type of content you are going to work on… Still, the types are given below.
Product Pages
These pages require creating optimized content describing the products of an eCommerce business. For any eCommerce business, the sole purpose is to generate high sales and revenues…
And to accomplish this, it is very important to create optimized content, and then dedicate that content to the product pages in order to describe the products and enhance their selling power.
Read More: Tips On Creating Content That Sells Your Products Naturally
Blog Posts
Writing blogs can cause wonders for your website. Creating amazing and attractive blog posts having SEO-friendly content is more likely to generate leads and draw high-quality links to point toward you.
You can write about topics related to your niche and posting them on your website can really help you build trust among the users and search engines as well which would boost your website’s rankings also.
In blogs, you can create long and short-form content, such as…
Read More: How To Write A Blog Post That Rank Higher On Google.
Lists (Short Form Content)
List form SEO content can go up to 2000 words and everybody likes short-form blogs that are easy to read and quickly gets over…
Content in the form of lists is much easier to scan and remember for a longer period of time. Here’s an example of a list form search results…
It involves steps or ways such as, “10 Ways To Rank Higher on Google” and “5 Tips To Write Meta Titles”
But here, make sure to conduct thorough research if you want to create a list that people might find interesting. It would also be wonderful to be clever about it. Make it as thorough as you can, and if you can extend it, do so.
Guides (Long Form Content)
A guide is a lengthy piece of information that provides thorough instructions on how to perform a task. For example, see How To Perform Keyword Research: An In-Depth Guide or A Definitive Guide To Voice Search.
Related: How To Perform Keyword Research For SEO: In-Depth Guide
It is obvious that users look for information in detailed form, so they look for such guides. And if your SEO content is in such a detailed and informative form, then Google would surely make you rank higher, and the audience can visit your website to find information.
Infographics
Although many people adore reading the written text, more people now favor reading information that is easier for them to digest. And with infographics, you can enhance the overview of the topics.
One fine example of the infographic form of SEO-friendly content that I used in my blog post is given below.
With this, let us now jump on to the main topic of this blog… ways to create a well optmized content that ranks higher.
But before diving in, watch out for this amazing video “Hacks To Create Compelling SEO Content”
Best SEO Content Strategies To Rank Higher
Identify Your Audience & Their Pain Points
Here’s the first content SEO strategy to start with: identifying your audience and their pain points.
First, actually, get to know who are your viewers, it is not like you would be creating content for anyone. Or, what if you create content for marketers, but that particular content is searched by other users?
This is why you need to identify the main target audience, their needs, their interests, and their pain points…
The most effective way to come up with content ideas is by developing buyer personas…
Personas can help identify the kinds of online material that your target client looks for when they aren’t looking for your product or service. Look below,
Ready to create a buyer persona to identify the right audience? Here’s a quick video that would help you in creating one.
Also, let me make it simple for you… For example, if my target audience has an eCommerce Shopify website and wants to increase their conversion, what I would do is go for SEO-friendly content writing and create amazing content that is optimized on that topic for them. Like this,
That is how you identify what your users need and require. Moreover, this is how your content strategy would help you provide the right information, as there would be clarity for you about what to offer, and ultimately, your content would rank higher on Google.
With this, the next and one of the most important content writing SEO strategies that I am going to discuss here is… listing out the topics through keyword research.
Go For Keyword Research & List A Few Broad Terms
See, to find the keywords, you have to go for keyword research, which is a very wide topic to explain now… But l am surely going to tell you the basics.
You just have to brainstorm and come up with a few broad terms that best suit your website’s niche.
These terms can be the keywords too…! But there’s more work to do
Let’s consider my own website’s example again… I have a digital media marketing agency, and for my audience, the topics I could list can be:
eCommerce SEO
Web development SEO
SEO services,
Link-building services, and many more topics.
Now, just put these terms into some keyword research tools to find more related search queries that people are looking for. To name a few, they are: SEMrush, Ahrefs, Google Keyword Planner, and many more are available.
In the image below, let me show you how you can list out the keywords for creating SEO content.
After inserting the keyword, “link building SEO services,” I got a bunch of keywords to write content around. Plus here, you would see some metrics such as Search Volume, Keyword Difficulty, Traffic Potential, etc.
With this, I got to know that this particular keyword has a difficulty level of 56% (which is considered easy to rank for) and a search volume of around 800.
So I can use this keyword in my content. But it is not like having a single keyword may work, it can happen that users might search for other related terms.